David Livingston David Livingston is a business consultant, financial advisor, and strategic planner. For more than twenty-five years, he has worked in oil and gas exploration, real estate development, finance, marketing, and direct advertising and sales. He currently specializes in solving business problems for entrepreneurial operations, start-ups, and businesses with ten or fewer employees. David Livingston has also served as an adjunct professor in the Graduate School of Business at Golden Gate University teaching Entrepreneurship and Small Business Management. He earned his BA from the University of Arizona, an MBA in International Business Management from Golden Gate University in San Francisco, and has almost completed his dissertation for a doctorate in business administration at Golden Gate.> His doctoral dissertation evaluated high-risk commercial ventures in outer space. Livingston has spoken at various international space conferences. The topics that Livingston discusses at the space conferences on venture capital financing for new space businesses, RLVs and space tourism, and the exporting of ethics from Earth to commercial space. This interview took place between April and May 2000. Resonance: We have met at a couple of Space conferences. Can you
please tell us about your interest in space development and how this ties in with your
business interests? Livingston: Actually, my special bent
is much broader than the development of the Moon. I
see all LEO activity, the Moon, Mars, and asteroids as potential economic markets in the
near-to-intermediate future. The Moon is a
logical initial step on the way to commercial space development, but it is not the
ultimate or final destination for either commercial space ventures or manned space flight. In fact, revisiting the Moon and initiating lunar
economic development projects may be part of an overall plan to visit Mars and eventually
establish economic settlements on the Red Planet. I
do think the Moon represents a quality opportunity to perfect our human space travel
program beyond LEO. We have already been to
the Moon, but we need to learn how to do it again. We
need the heavy-lift rockets; we need the equipment and the life support systems. The Moon also seems to be the best economic target
for developing the systems, equipment, vehicles, and programs that will take us to Mars. I also think the Moon is a great place for the
private sector to learn how to ethically operate in space so that we dont end up
seeding our space settlements with the problems inherent in our current economic models. Resonance: Could you please describe your business
interests and the work of Livingston Business Solutions? Livingston: Livingston Business Solutions is my
consulting company. I specialize in working
with entrepreneurial and start-up situations, small companies with ten or fewer employees,
and individuals leaving larger companies and starting a business on their own. I also work with business owners, often writing
business plans for them that are used for internal development programs or in securing
additional capital. When I am called in to
solve a problem, I often find that the actual problem is not related to the symptom I was
hired to fix. Since I
started work full time on my doctoral dissertation a few years ago, I have scaled back my
consulting services to focus on my dissertation. While
I will continue working with Livingston Business Solutions, my interest more and more has
shifted to exploring how the business community can implement the commercialization of
space, and to demonstrate that business opportunities in space are real and not just for
NASA, government agencies, or the large aerospace companies. Resonance: Where do you see the role of venture
capital and the general investment community regarding the manned return to the Moon? Livingston: Venture capital is often
misunderstood, so I would like to digress from directly answering the question and say a
few words about venture capital. While
venture capital as a whole represents a large sum of money, it is usually a small
component of the financial package for a given business.
If we are talking about a young business or a start-up, venture capital
financing can represent very important if not essential money, but it does come with a
price. Depending on circumstances, it can
come with representatives on the board of directors, a different management team, a new
set of policies and directions for the company, and it may also mean that there has been
significant equity dilution in favor of the venture capitalists. Sometimes the investor exit plan is at serious
odds with the company management. Venture
capital funding is often money of a last resort because it has so many
potentially unattractive strings attached to it. It is
important to keep in mind that venture capitalists closely examine market and financial
potential. Though they may have a love for
the business sector or the product, the investment proposal has to meet their criteria for
financial performance. Based on three
venture capital industry surveys I have conducted over the past four years as part of my
dissertation research, I know that venture capitalists do not consider space investments a
priority. Most do not even understand the
difference between one type of space investment and another. What they all have in common is an expectation of
risk versus reward and no commercial space company can realistically come close to meeting
their requirements. If we are
talking about investing in businesses related to man going back to the Moon, the
businesses must clearly demonstrate a market for the goods and services they intend to
produce, as well as financial returns that exceed the opportunities currently available
from Earth-based businesses. Venture capital
money wont simply go to Moon-oriented ventures without a high degree of analysis
confirming basic investment criteria. I
dont see any Moon-oriented business ventures, other than perhaps some entertainment
ventures, that would be attractive to venture capital investors at this time. Even the participation of venture capital
investment in a heavy-lift space transportation system to be used to go to and from the
Moon would have to show a large enough market with enough flights to enable the investors
to earn the desired return on investment. I
have not seen any business plans for developing this type of space vehicle. The RLV companies that are attempting to secure
venture capital and other financing are having a difficult time doing so, in large part
because the market they are attempting to serve, satellite launches of various types,
doesnt justify the investment. Where
are the lunar business proposals that can show a profit for investors? If a lunar business proposal did exist that showed
a market for the services or products, showed the type of returns expected given the risks
of the venture, had a reasonable exit strategy for the investors, had a proven management
team at the helm, then yes, venture capital might have a role in the investment. But until such time as the business case can be
made, venture capital will be a difficult market to crack for lunar businesses or for
other untried projects in outer space. Resonance: At every stage of technological
development, it appears that two diametrically opposed camps evolve, one sending out dire
warnings and the other touting the coming revolutionary changes that the new technology
will initiate. Usually, the gray area in between is where societys path eventually
crosses. It seems, however, that revolution is an appropriate descriptor for the changes
in communications technology during the past ten years, especially since this information
is becoming universally accessible. Does this explosion in instantaneous information
exchange cheapen the value of information and actually make our ability to find
useful information that much more difficult? Livingston: This is a difficult question to both
consider and answer. I dont believe
that the quantity of information necessarily cheapens its value, but our ability to find
useful information is more difficult, not just because of the explosion in
instantaneous information exchanges. For many
years, we have seen our educational system deteriorate.
Students, teachers, administrators, and educational policy makers are
involved in a dumbed-down system. Government
has asserted itself as a stronger participant in our lives, as our protector.
Policies and agendas have developed that have made it easier for us to live our lives
without having to rely on the type of skills, intuition, and knowledge we once had. We need different tools todaytechnical
tools, political tools, etc. The explosion of
instantaneous information means we are bombarded with data.
All the technical search engines, government programs, and agenda-driven
educational approaches cant compensate for the fact that now, more than ever before,
we need to rely on discretion and common sense. Since
many of these senses have been downplayed in favor of technology and other benefits of our
modern society, many of us have discovered that it is more difficult to find useful
information from all that is now available. To
the degree that we have been politicized, that we have been educated in ways that
dont develop our discernment and individual strengths, to the degree that we have
been manipulated to buy into the controls over us in the modern world, we are handicapped
in this age of information. For those of
us who can find useful information in the reams of data, the opportunity is stronger than
ever before. But at times I just dont
believe it is in the overall interest of society or government to have so many of us
finding the useful information. It is
important to keep in mind that one way to maintain influence over the choices we make is
to simply overwhelm us with data, some of which is useful and of high quality, and some of
which is garbage. I believe now more than
ever we need to fine tune our discernment skills, to be able to tap into our intuition and
our common sense, to broaden experience and perception.
When we can do this, we find the explosion in instantaneous information
exchanges to be most useful, rewarding, and beneficial. Resonance: What are the drivers in
your life? What do you find to be the most interesting things that are worth spending a
lot of time on? Livingston:
My two sons are my most powerful and important drivers. Seeing the world that they are going to inherit
and work in, knowing that they will have the option to live, work, and even play off this
planetthis drives me. I want to do my
part to give them this foundation, a foundation with integrity, ethics, and with a
potential never before known to mankind. Another
related driver is making sure that their world is a world of peace, where my
sons and others like them are not ordered into a war zone for reasons that simply serve
the agenda of a few leaders. Even at the
beginning of the new millennium, this is the model we are living by and it is no longer
acceptable. I find that spending time with my
sons is the most interesting thing I can do because it keeps me young. It keeps me focused on the future. I also find it interesting to read about
virtually every topic I can because I constantly have to be flexible in how I see the
world and what is going on in it. I think
that pursuing truth and factsnot relying on what is told us on television, by
officials, in newspapers, etc.is all worthy because it sharpens our discernment
skills. Obviously, we cant do this with
everything, but if we just pick one or two areas of interest and check out what is going
on for ourselves, we enhance our abilities across the board. I also think it is crucial to have
lots of fun. Without fun and excitement, what
type of life do we have? We are designed to
laugh; we have emotions that enable us to enjoy ourselves and others. We need to take full advantage of these human
attributes. It is just as important to have
fun and enjoy ourselves as it to focus on our work. In
my spare time, I enjoy photography, astronomy and star gazing, driving trips, scuba
diving, and all sorts of entertainment. I
also love to readto read everything I can get my hands on. Resonance: What are you currently reading? What
projects are you now working on? Livingston:
Im currently finishing the last chapter of my dissertation, so most of
my reading pertains to my research. I am also
preparing several abstracts and papers for upcoming space conferences through the fall of
this year. In addition, I have a rough draft
of a book Ive been working on that demonstrates how altering ones approach to
obstacles can subsequently change the course of ones life. Aside from
my dissertation research and my current projects, I am currently reading Time, God &
The Big Bang by Daniel C. Matt and Thinking About Creation by Andrew Goldfinger. Books Ive recently read include The Complete
Poetry & Prose of William Blake, edited by David Erdman; Power vs. Force, The Hidden
Determinants of Human Behavior by Dr. David Hawkins; Fighting Back: A Memoir of Jewish
Resistance in World War II by Harold Werner; and The Turning Point by Fritjof Capra. Resonance: What is your work style? Livingston: I like to make an outline of what I
have to do for a certain project. Then I
gather the information or research for each element.
Often I go off on tangents and have to revise the outline before I begin to
write. I dont have a name for this
process; it is just how I seem to take on a project and get it finished. Resonance: What are the roles of art in society?
Does art do something for society that cannot be done by anything else? Livingston: Art is extremely important. Of course, art does things for society that
cant be done by anything else because art can be our inspiration, guide, and
teacher. Art is so valuable to us, all forms
of art. It also reflects who we are and even
what we are. Art can also be a source of
great insight. It can move us to great
heights and enable us to feel the pain and suffering in ourselves and others. It can move us to action. A society without art would be so bland; it would
just be horrible. Resonance: How are art and science intertwined?
Does science have a role in art? And what about the role of art in science? Livingston: Art and science are complimentary. They are both vital to our well being and our
human spirit. Oftentimes art can express what
science is doing or trying to say. Often it
can lead to scientific development. In the
world of science fiction, which I consider to be a form of art, we see that what was
written or depicted in stories and drawings years ago is actually used in science now. If we look at the rocket ships used by Tom Corbett
Space Cadet and Rocky Jones Space Ranger, we have the basic design of a reusable launch
vehicle. Going further back, we see the same
thread in the classic Jules Verne book From the Earth to the Moon. Art can
often go where science has not yet been. Art
inspires science. Alternately, science can
show the way for an artist by opening up new ideas and visions. Science has
a role in art and vice versa. The visions of
the artist are very similar to those of the scientist.
The medium is simply different. I
think that each discipline influences the other by promulgating the new, by pushing the
envelope. Resonance: Speaking to a young person of about
13-14 years old, just entering High School, what advice would you offer? Livingston: Ive done this twice with my
sons as one started high school this year and one is graduating this year. I told them both the same thing and I would say
the same to any young person entering high school. Read
as much as you can on all topics. Take a
variety of classes and study hard. Pursue
outside interests. Question and examine what is presented to you as fact. Make truth an important issue for you. Always have integrity and be ethical. Dont take things for granted and dont
make judgments about others. Always
keep your B.S. detector in high gear and dont suppress your passion regardless of
how stupid you think it might be or how futile you think following it might be. Go for it! Dont
let others unduly influence or discourage you from your interests, passions, and goals. Dont let friends, teachers, and well-meaning
adults label you. Resonance: In your view, what framework is needed
for a return to the Moon with a permanent manned presence? Livingston: We need the national commitment to do
so. If we had the national commitment, at
both a governmental and a societal level, then I believe we could be back on the Moon in
seven to ten years. But without that national
commitment, I dont think it will happen anytime soon.
I think we are missing this national commitment at this time. Resonance: There has been recently the ongoing
debate of whether the Moon or Mars is the next suitable focus of the space program. Do you
have thoughts on the debate? Livingston: The debate is healthy and I support
it. As I said earlier, I dont see the
Moon as the final destination of a space program or policy. I see the Moon as an important step in a much
bigger space program, perhaps including Mars or maybe including something else. Returning man to the Moon for a permanent presence
is important to us for so many reasons, but it is just the first step to establishing a
manned permanent presence off Earth that will over time take us to where only our
imagination has previously gone. The debate
keeps the issue alive and helps us to reestablish the interest in a manned space program. The two sides of the debate are really not in
opposition. They are connected and supportive
of each other. They are synergetic. They are not mutually exclusive. Resonance: Corporations are notorious for having
endless meetings, and for following the latest management gurus fads for
improving productivity. Are any of these of any use? Livingston: If potential new space businesses
cant demonstrate a solid business plan and approach, corporations or those with
money will find little or no interest in making the business happen. All the meetings, gurus, and fads in the world
wont change this on any meaningful scale. I
think the only way these things may be of use is to help keep the interest alive, to keep
minds open to the possibilities of space businesses and their profit potential, to keep
people in a searching and exploring mode. Resonance: Is there a direct connection between
corporate R&D expenditures and long-term growth? If so, then why isnt such
R&D spending much higher? Livingston: Ive not studied this issue but I
think that there is a direct connection. R&D
spending represents the future of the corporation. I
suspect that R&D spending is lower because we as a people are more focused on the
immediate rather than the long range. We want
economic and financial rewards now, not 20 years from now.
Corporate executives facing stockholders wanting returns, good numbers, etc.
look to todays developments, not the developments down the road. It is harder to sell an R&D investment when
there is no foreseeable payoff and some of it might result in a failure. This is an important issue but I think for this to
change, we will have to change our priorities, the way we value things in our society. We have to come to understand that long-term
planning and R&D holds the key to our future and is worth our time, commitment, and
investment. Until we have a change in the way
our society thinks and acts, I dont see a meaningful increase in R&D spending. Resonance: Are students in the liberal arts
receiving sufficient introduction to science and engineering? And are students in the
sciences receiving enough of the liberal arts? Livingston:
I dont think so. I just
completed a two-year process with my oldest son in visiting prospective colleges and
universities. Most of the liberal arts
programs we looked into are deficient in science and engineering. In some of the schools we checked out, a student
could have a liberal arts education with no engineering classes and only one basic science
class. Im not happy with this approach
and believe that liberal arts students should receive a decent introduction to both
science and engineering. I also
examined the science and engineering programs at the schools we visited and I think these
programs did a slightly better job of including some basic liberal arts courses in their
program. But from my perspective, it is hard
to imagine going to college, specializing in a science or engineering discipline, and
coming away with little or no background in world history, political science, literature,
art, Greek tragedies, etc. Or going to
college and specializing in the liberal arts and coming away with little or no science or
basic engineering. How can anyone be
balanced in life if he doesnt know about the world he lives in, how it evolved, or
understand the disciplines that impact his life every single day? Resonance: Has Government received a bad rap for
being ineffective and layered with people who dont do very much? Livingston: No.
Government does employ incredibly talented, skilled, and hard- working
people, but because of its very nature it provides a ripe environment for workers to
flourish who fit the characteristics you describe. And
when ineffective people are settled in a position, government often cant or
wont do anything about it. This is well
known and, in my opinion, has contributed to government being a magnet for the ineffective
worker who does not intend to do very much. When
Ive brought these matters to the attention of supervisors or department heads, the
response is usually that not much can be done about it because of the hiring systems and
the policies in place. I think that as far as
this problem is concerned, it is a top-down problem.
The attitude at the top has to change and there has to be a willingness to take
action and hold people accountable. Starting
at the top with changes would demonstrate throughout the workforce that this type of
behavior in the workplace is no longer acceptable. Resonance: What is the role, if any, of government
in encouraging innovation? What issues
prevent government from being more effective? Livingston: Government can and should be helpful
in encouraging innovation. It can do so
actively with policies and incentives, and it can do so passively by not getting in the
way of private industry, thus enabling private industry to flourish in this direction. Government can do both but, regardless, it should
not make policies or take actions that inhibit innovation.
Restrictive tax policies are one way innovation can be inhibited. Excessive public interest policies, which are
supposed to have good intentions but dont, can also inhibit innovation as well as
harm society and the environment. Resonance: If you could solve just one of this
nations problems, which one would it be? Livingston: This is a hard one to answer. I am torn between solving a problem that goes to
the heart of government credibility or solving a problem that may have more immediate and
tangible benefits for individuals. In this
interview, I will opt for solving the problem of government credibility. The problem
I would solve is the lack of integrity in government, the lies and cover-ups at so many
levels. When governmental leaders lie, the
credibility of the entire political process is lost.
Subsequently, the peoples will and ability to support the
governmentour governmentis diminished and, in some regions, totally
nonexistent. Probably the
greatest contribution I could make toward solving this problem is to be an example of one
who leads an ethical life. Despite the
economic and political opportunities in this society, we need to exhibit true integrity in
our dealings with one another and to teach these qualities to our children. I realize
that it is next to impossible to legislate integrity.
We cant expect our government leaders to have higher values, more
integrity, and a more ethical approach to life when we dont demonstrate these
qualities ourselves. Solving the problem of
government credibility does not require more laws, although holding individuals
accountable and enforcing existing laws certainly would help. But as parents and teachers, we must demonstrate
kindness, consideration, and honesty. Once we
demonstrate these attributes, there would be zero tolerance for anything else coming from
our government and our leaders. New leaders
and elected officials that reflected our new selves would eventually be our leaders and
running our government. Over time, the
problem Ive discussed would disappear. |